Excerpt from:  Commercial Real Estate Loan Tips
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August 08, 2005

Large Commercial Construction Loans and the Importance of the Marketing Team

Commercial Construction Loan Underwriters Look Carefully at the Marketing Team
If you are applying for a large commercial construction loan, be sure to include a CV (business resume), a nice color brochure, and a sales blurb on the brokerage firm you hire to market your condo's, office space, timeshares, or whatever.  The underwriters who review large commercial construction loans will place a lot of weight on the team you have chosen to market the commercial space.  It may be worth the extra money to hire a nationally renowned company.

Your loan package should include some sizzling words ("the sizzle") on the marketing team that might read as follows:

"Steamboat Plaza Associates has retained the nationally known company CB Commercial to market our innovative office condo project.  Steve Jones has been the sales leader for the Denver branch of CB Commercial for three of the last four years.  In the past four years Mr. Jones has successfully closed $345 million in commercial property sales.  He will use a combination of print advertising, pay-per-click internet advertising, and his huge network of personal contacts in the investment community to move these office condo's quickly"

You can find hundred of commercial construction lenders on C-Loans.com.
by George Blackburne
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